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Shanzhai Mobile Phones and Characteristics of Youths in China
Wu Mei Li Hongye
Abstract：This paper attempts to explore the connection between the popularity of shanzhai（no-name brand）mobile phones among urban youth and their social characteristics in contemporary China.Through qualitative analyses of in-depth interviews both shanzhai and non-shanzhai users and selected online group discussions of shanzhai workers，this connection is examined in five realms：politi-cal attitudes，practical rationale，social values，interest-seeking and self identification.The findings indicate that the youth's attitudes to-wards shanzhai phones are prominently based on practical rationale，followed by their craving for entertainment and fashion.The political orientation of anti-mains tream，anti-authority and anti-brand is not prominent.To use a brand imitation is not so much a vanity issue for social status elevation，as a need of self experience within an afford-able means.Finally，young people who are engaged in the shanzhai industry do form their own cycle and build their identity strongly as-sociated with the“shanzhai”both as a business career and political mission.
Keywords：ncobile，shanzhai mobile phone，chinese urban youth，youth charactor，youth culture
