登陆注册
11183300000009

第9章 尖端品牌(8)

2005年,凯特·摩丝(Kate Moss)穿着由克里斯托弗·贝利(Christopher Bouley)为全国乳腺癌宣传月而设计的限量版粉红色Trench风衣,由着名摄影大师马里奥·特斯蒂诺(Mario Testino)摄影。2006年,博柏利150周年庆典,在米兰举办了2006秋冬女装秀。

2009年,Burberry新环球总部于伦敦Horseferry大厦开业。

21世纪,博柏利加快了其在全球扩张的步伐:在伦敦、洛杉矶、德国、西班牙、意大利、日本的一些重要城市和地区建立起更多独具风格的专卖店。如今,博柏利这个经典英国风格品牌已经在世界上家喻户晓。它就像一个穿着盔甲的武士一样,保护着大不列颠联合王国的服装文化。

9.(意大利)古驰 Gucci

品牌名片

品类:服装、皮具、香水

标志风格:高档、性感

创始人:古奇欧·古驰(Guccio Gucci)

诞生地:意大利

诞生时间:1921年

古驰的品牌标志富有和谐的整体感,下方的图案体现出整个标志的核心,把企业推向了更高的角度。展现出一个更高的层次,一个很多人都想靠近的层次。

品牌阅读

With high fashion, Italian style, Traditional craftsmanship and Global consciousness, Gucci embodies produces exquisitely crafted luxury goods with a thoroughly modern sensibility.

Ever since Guccio Gucci founded the house in Florence in 1921, the brand has been a destination for the worlds most discerning men and women. Gucci represents the best of Made in Italy with its inimitable combination of opulence, high artisanry and contemporary glamour.

In 1921, Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Though his vision for the brand was inspired by London and the refined aesthetic of English nobility he had witnessed while working in the Savoy Hotel, his goal on returning to Italy was to ally this classy sensibility with the unique skills of his native Italy. Especifically, with the master craftsmanship of local Tuscan artisans.

Within a few years, the label enjoyed such success the sophisticated international clientele on vacation in Florence thronged to the Guccis, seeking the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. Many of Guccios Italian clients were local horse-riding aristocrats, and their demand for riding gear led Gucci to develop its unique Horsebit icon - an enduring symbol of the fashion house and its increasingly innovative design aesthetic.

In 1940s, faced with a shortage of foreign supplies during the difficult years of Fascist dictatorship in Italy, Gucci began experimenting with atypical luxury materials, like hemp, linen and jute. One of its artisans most subtle innovations was burnishing cane to create the handle of the new Bamboo Bag, which curvy side was inspired by a saddles shape. An ingenious example of “necessity as the mother of invention”, the Bamboo Bag became the first of Guccis many iconic products. A favorite of royalty and celebrities alike, the bag with burnished handle remains a huge favorite today.

During the 1950s, Gucci again found equestrian inspiration with its trademark green-red-green web stripe, derived from a traditional saddle girth. It became an instant success and an instantly recognizable hallmark of the brand. Opening stores in Milan and New York, Gucci started to build its global presence as a symbol of modern luxury. With the passing of Guccio Gucci in 1953, his sons Aldo, Vasco, Ugo and Rodolfo took over the business.

Gucci products quickly became renowned for timeless design and were cherished by iconic movie stars and figures of elegance in the Jet Set era. Jackie Kennedy carried the Gucci shoulder bag, which is known today as the Jackie O. Liz Taylor, Peter Sellers and Samuel Beckett sported the unstructured unisex Hobo Bag. Guccis classic moccasin with Horsebit hardware became part of the permanent collection at the Costume Institute, Metropolitan Museum of Art in New York. Gucci answers a personal request by Grace Kelly by creating the now famous Flora silk print scarf for the Monaco princess. In the mid-1960s, Gucci adopted the legendary interlocking double G logo, creating yet another chic Gucci visual insignia. Gucci continued its expansion abroad with stores opening in London, Palm Beach, Paris and Beverly Hills.

同类推荐
  • 商务英语900句“袋”着走

    商务英语900句“袋”着走

    本书提炼出外企员工日常交流中使用最高频的话题情景,力求生活化,真实化。全书点面结合,通过句型替换,举一反三,以一句顶万句,方便记忆。 本书采用口袋书设计,方便携带,可谓挤地铁乘公交的上选佳品。便于随时随地学习,为自己充电。上班前看一眼,一天都能用得到。
  • 职场商务英语看这本就够

    职场商务英语看这本就够

    本书分为职场办公篇和商务篇两大部分,包含100余个模拟场景,近千个对话。场景对话只精选最常用的句型,让你学以致用,拿起就会说。职场商务英语并不可怕,只要每天学习一点本书的内容,你就会发现其实职场英语很简单。想要成为职场英语达人,本书一本到位,看这本就够了。
  • 商务英语公关900句典

    商务英语公关900句典

    本书分为办公室篇和商务公关篇两大部分。办公室篇主要介绍在办公室内的公关交际活动,包括电话业务、礼仪接待、求职面试、统筹安排等内容。商务公关篇主要围绕“做买卖”这主题,从联系业务、参观访问、会议商谈、签订合同等各方面详细地地介绍在公关方面的礼仪和技巧。
  • 从零开始学英语,“袋”着走

    从零开始学英语,“袋”着走

    这是一本简单易学,同时也能带给你成就感的英语口语入门书!100%从零开始,不论你的英语目前处于什么水平,只要你有信心,随时都可以拿起本书开始从零学起!长期以来,对于英语初学者,尤其是对于自学者来说,都期望拥有一本好的英语学习书。学了十几年英语的人有成百上千万,但是真正能将英语学以致用的人却是凤毛麟角。因此,一本比较切合中国英语学习者实际需要的英语学习书就显得尤为重要。
  • Z. Marcas

    Z. Marcas

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。
热门推荐
  • 精武兵神

    精武兵神

    他是一名医生,悬壶济世,救人无数,却没有人见过他的真正面目。他是一名特工,不善言辞,嗜血冷酷,却因为她而断送了似锦前程。孤儿?假死?谎言?这是一个针对他的设下的惊天阴谋。抽丝剥茧,顺藤摸瓜,当真相摆在他面前时,他会如何抉择。个人,国家,面对外敌的入侵,是同仇敌忾,摒弃前嫌,共同保护自己的家园。还是攘外必先安内,蚌鹤相争渔翁获利,一切,尽在精武兵神!
  • 古庿

    古庿

    阴森古庙,老宅凶案,无妄之灾,揭露着人性的丑恶,几个年轻人古庙探险,殊不知即将等待他们的是一场接一场的无端死亡,那么下一个会是你么?
  • 男神别撩人,愿让宠

    男神别撩人,愿让宠

    55555,那只是个意外,纯属的意外,ok?她,她绝对绝对不是故意滴说!第一次见面。将他当成了根带着温度的柱子,第二次见面将他当成了凯子,第三次见面又将他当成了同性恋。她见过死缠烂打的,但也没见过这么死缠烂打的。她尝试着接受他,也不知何时赖上了他。他追她,后她反倒追他。他说:“愿你一生不落,永生只伴随着她!”她想:希望这幸福生活能永远延续下去……
  • 我的超能力表妹

    我的超能力表妹

    我家的表妹,就是胸大!腿长!皮肤白!还带超能力!
  • 逆战之匹夫逆袭

    逆战之匹夫逆袭

    狭路相逢勇者胜!这是弱者的坟场,强者的战场。战斗吧!
  • 犀利农家俏娘亲

    犀利农家俏娘亲

    一朝穿越到异世,破烂不堪亮瞎眼,婆婆绷着脸,公公不待见,还有一帮势利的亲戚,自己男人憨厚,一双儿女可怜,一鼓气,一跺脚,一握拳,为了以后的幸福生活,她叶小萱,一个现代高级建筑师兼完美美食家兼上市公司人事总监助理,还玩不转这些个古董劳什子?本文纯属虚构,请勿模仿。
  • 陌上君心

    陌上君心

    “唔,轻点,人家是第一次,好痛。啊,嗯。”某男娇羞的叫着。古色古香的房间里传出如此这般的声音。“滚,不就扭个脚吗,你至于吗?滚,滚出去!”某女恼羞成怒;她一袭红衣下嫁,他却一身白衣相迎;她在天涯独立望海角,他却在海角孤坐看天涯。命运的齿轮不停的转动,谁是谁的劫,谁又是谁的良人?
  • 北京碎片

    北京碎片

    “你还记得你最初想做的事情吗?”“最初的梦想?”“是啊,第一个真正确定想要干的事情!”“额,我想想啊,好像是开拖拉机.....”“额.....,后来你实现了吗?”“额,还没有,我买了奔驰!”“额,你要坚持你最初的梦想啊,怎么可以谁便放弃!!!”“恩,是呀,我一定努力买一辆,上下班用,一定很霸气!”
  • 五行灵器

    五行灵器

    天邪之灵转入轮回?未来中原命运何从?请看《五行灵器》刻画别样的江湖。蜗牛解文:五圣联手击败了‘血王’,将其封印在了炼狱深渊,中原大地又恢复了以往的安宁,然五圣之首‘剑圣’却对异族起了深深的顾虑,不顾‘药仙’等人劝阻,联同结义兄弟‘神丐’,毅然对邪域展开了剿杀,正邪之战由此爆发。
  • 吏皖存牍

    吏皖存牍

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。